At the BMI recently it was a pleasure to meet Fiona Joseph from Acocks Green (right), who wrote BEATRICE The Cadbury Heiress Who Gave Away Her Fortune (2012) and Comforts For The Troops (2015). I wanted to hear more about her forthcoming book, focussing on the life and work of Godric Bader, remembering a visit to the company’s headquarters some years later and in particular his ad hoc hand account of thoughtful ethical/environmental decisions as we strolled round the grounds – and a reassurance about the nature of the chemicals used.

The title of Fiona’s book will be HELD IN TRUST: The Life of Godric Bader and the Scott Bader Commonwealth. It will describe the lifelong struggle of a socially-responsible CEO to defeat harmful capitalist practices and transform the business world into a fairer, peaceful and more just environment.

Part social history, part business primer, HELD IN TRUST will also be a manifesto for the ‘Common Trusteeship’ model, a bold alternative to unethical business practices which, all too often, place shareholder values over true social responsibility to the people and the planet.

Until 1951, Scott Bader Ltd was a traditional family-owned chemical company, specialising in polymers for plastics and paints, and competing ruthlessly against its rivals like Bakelite. But Godric Bader’s father Ernest decided the capitalist model of industry promoted greed and selfishness and set about transferring the ownership of Scott Bader to the workforce so the company could be run collectively as a Commonwealth (wealth-in-common).

Shortly afterwards Godric Bader was appointed as MD and Chairman of this new experiment in industrial democracy. So began his struggle to transform Scott Bader into a viable, profitable company, whilst trying to defeat the forces that threatened to undermine the values and vision of the Scott Bader Commonwealth.

Keeping the flame alive for future generations was never easy but Godric Bader has somehow managed it.

HELD IN TRUST is the frank and compelling account of this lifelong battle.

 “For me, there are no heroes in business – other than Scott Bader”. Anita Roddick, late founder of The Body Shop

“Godric Bader has clung with barnacle tenacity to the notion that one can be fair, moral, widely informed and behave with propriety – and still be successful – in the frequently ruthless groves of big business.” John Swinfield, former Business Columnist Evening Standard.

 

 

 

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